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What's Whatnot? Culver City startup sparks controversial spending spree and mints new stars

Source: latimes
Published: October 9, 2026 at 05:30 AM
What's Whatnot? Culver City startup sparks controversial spending spree and mints new stars

A California e-commerce platform is fueling the rise of live shopping in the United States, taking on giants such as TikTok and tackling concerns that the app is draining people's bank accounts.